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Fjällräven launches online trekking event Fjällräven Classic TV

Fifteen years after the very first Classic took place, we are happy to announce the first time Classic Sweden will be streamed live and online via Fjällräven Classic TV. Join us on 7th August, at 16:00 CET to watch our trekker’s journey across 110km of remote, Swedish nature. It’s the fourth episode of the Classic TV concept, which has already covered Classic Germany, Classic Denmark and Classic China.

Classic TV Playlist

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The original concept of Fjällräven Classic was launched in 2005 with the aim of encouraging more people to trek in the Swedish mountains. Over the years it has evolved to an event that caters to over 2.000 people every year, from all over the world, trekking the 110km stretch of the Kungsleden from Nikkaluokta to Abisko with everything on their back. The event has grown rapidly – so has the concept of Fjällräven Classic.

 

After a few years, the event expanded from Sweden to Denmark, then to the US in 2016. In 2017 Fjällräven Classic took place in four different locations around the world, when Sweden, Denmark and the US were joined by Hong Kong.

 

For the year 2020 Fjällräven set out with a great ambition to further expand the Fjällräven Classic to more countries and continents than ever before with additional events planned for Germany, UK, China and South Korea. The brand received incredible feedback from the global trekking community and tickets were sold out quickly.

 

But 2020 has proven to be a particularly complex year in many regards and it was with great sadness that Fjällräven had to cancel the events in Germany, Denmark, UK, US, China and Sweden due to the Covid-19 pandemic. Read more here.

 

It was at this point that a creative solution was needed to enable people to still enjoy the beautiful landscapes of Fjällräven Classics. For this reason, Fjällräven is creating an immersive, digital series of online trekking events to bring at least a semblance of the Fjällräven Classic experience to people wherever they are.

Can’t wait to get back on the trail? Join us on Classic TV

The Classic USA starts at 20:00 CET on Wednesday, 30th September for three continuous days of trekking deep through the Colorado backcountry. What better way to connect with nature than joining with fellow trekkers across the globe to virtually trek the Classic USA together?

 

Fifteen years after the very first Classic took place in Sweden and now the global events have stretched to cover 8 different locations yearly. Classic TV brings a whole new format to the trekking events as they are streamed live and online via Fjällräven Classic TV. Classic USA is the sixth episode of the Classic TV concept, which has already covered Sweden, Denmark, Germany, the UK and China. In case you missed any, check them out on our YouTube channel.

 

Started this summer, Fjällräven Classic TV is our solution to the current situation to get people immersed in a trekking experience streamed online, from the point of view of a trekker. Fjällräven Classic TV will digitally transport viewers from all across the globe to the locations of our trekking events. The first episode which featured the Classic Germany went live on 27 May 2020, on Fjällräven’s social channels and on the Fjällräven Classic website.

 

The Classic USA real-time stream can be found on both Facebook, YouTube and classic.fjallraven.com. The first day will be streamed via Facebook and the full trek will be streamed on YouTube and classic.fjallraven.com. From traversing deep forests, to crossing flowing streams, the Classic USA has it all – and an added dimension of altitude which brings with it epic views.

 

So get your remote, pack your backpack and tune in for a unique trekking experience brought straight to your home by the Fjällräven Classic team.

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