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Fjällräven launches online trekking event Fjällräven Classic TV

 

Fifteen years after the very first Classic took place, we are happy to announce the first time Classic Sweden will be streamed live and online via Fjällräven Classic TV. Join us on 7th August, at 16:00 CET to watch our trekker’s journey across 110km of remote, Swedish nature. It’s the fourth episode of the Classic TV concept, which has already covered Classic Germany, Classic Denmark and Classic China. In case you missed any, check them out on our YouTube channel.

 

The original concept of Fjällräven Classic was launched in 2005 with the aim of encouraging more people to trek in the Swedish mountains. Over the years it has evolved to an event that caters to over 2.000 people every year, from all over the world, trekking the 110km stretch of the Kungsleden from Nikkaluokta to Abisko with everything on their back. The event has grown rapidly – so has the concept of Fjällräven Classic.

 

After a few years, the event expanded from Sweden to Denmark, then to the US in 2016. In 2017 Fjällräven Classic took place in four different locations around the world, when Sweden, Denmark and the US were joined by Hong Kong.

 

For the year 2020 Fjällräven set out with a great ambition to further expand the Fjällräven Classic to more countries and continents than ever before with additional events planned for Germany, UK, China and South Korea. The brand received incredible feedback from the global trekking community and tickets were sold out quickly.

 

But 2020 has proven to be a particularly complex year in many regards and it was with great sadness that Fjällräven had to cancel the events in Germany, Denmark, UK, US, China and Sweden due to the Covid-19 pandemic. Read more here.

 

It was at this point that a creative solution was needed to enable people to still enjoy the beautiful landscapes of Fjällräven Classics. For this reason, Fjällräven is creating an immersive, digital series of online trekking events to bring at least a semblance of the Fjällräven Classic experience to people wherever they are.

Fjällräven Classic TV is returning for its fourth episode, this time featuring the original, Classic Sweden. The Classic Sweden will be streamed live starting 7th August, at 16:00 CET and stream for four continuous days of trekking. Born out of necessity, we’ve been really glad for all the positive feedback to the first three episodes of Classic TV – where we’ve trekked virtually together across Germany, Denmark and China – and it feels good to introduce the virtual trekking concept of Classic TV to the very first, original Classic. The trail in Sweden is a journey like no other, and we’ll be honest, if we could be there in person, we would – but in a year that has been anything but ‘normal’ it’s time to be flexible and enjoy the incredible experience from a distance. No doubt we will be back as soon as we can to trek in person together across the incredible Kungsleden (The King’s Trail).

 

In the meantime, tune in on the 7th August, at 16:00 CET, to trek with us for four continuous days via Classic TV as Sofia, takes part in the 110km trek, all streamed live on YouTube and on classic.fjallraven.com. In addition, there are some surprises in store, including trekking gear to be won, for our most dedicated viewers who can answer some questions about Sofia’s trekking experience this year. And we are not done there, Fjällräven Classic TV will return with even more options for you to join us virtually for more Classic treks across the globe.

 

So get your remote, pack your backpack and tune in for a unique trekking experience brought straight to your home by the Fjällräven Classic team.

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