Classic Denmark
Fjällräven launches online trekking event Fjällräven Classic TV
The brand’s solution to the current situation to get people immersed in a trekking experience which is streamed online, from the point of view of a trekker. Fjällräven Classic TV will digitally transport viewers from all across the globe to the locations of Fjällräven’s successful trekking events. The first episode went live on 27 May 2020, at 12:00 CET, on Fjällräven’s social channels and on the Fjällräven Classic website.
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The original concept of Fjällräven Classic was launched in 2005 with the aim of encouraging more people to trek in the Swedish mountains. Over the years it has evolved to an event that caters to over 2.000 people every year, from all over the world, trekking the 110km stretch of the Kungsleden from Nikkaluokta to Abisko with everything on their back. The event has grown rapidly – so has the concept of Fjällräven Classic.
After a few years, the event expanded from Sweden to Denmark, then to the US in 2016. In 2017 Fjällräven Classic took place in four different locations around the world, when Sweden, Denmark and the US were joined by Hong Kong.
For the year 202o and Fjällräven set out with a great ambition to further expand the Fjällräven Classic to more countries and continents than ever before with additional events planned for Germany, UK, China and South Korea by Covid-19. The brand received incredible feedback from the global trekking community and tickets were sold out quickly.
But 2020 proved to be a particularly complex year in many regards and it was with great sadness that Fjällräven had to cancel the events in Germany, Denmark, UK, US, China and Sweden due to the Covid-19 pandemic. Read more here. In 2021 the Swedish event will take place.
It was at this point that a creative solution was needed to enable people to still enjoy the beautiful landscapes of Fjällräven Classics. For this reason, Fjällräven is creating an immersive, digital series of online trekking events to bring at least a semblance of the Fjällräven Classic experience to people wherever they are.
Starting with Classic Germany, the first episode will last for 3 continuous days and span across 57km of winding trails through fields and forests, along ridges and lakes, over hills and grasslands of the beautiful Allgäu region in Germany. Viewers will be able to join in for a few hours, or for the entire three day trek, experiencing the trail from a point of view perspective.
The first edition of Fjällräven Classic TV was streamed the 27-29 May 2020, starting at 12:00 CET on the Fjällräven Classic website giving you the possibility to tune in whenever and from wherever you want.
The second episode, 1-4 July 2020, starting at 12:00 cet, and will take trekking fans all over the world digitally to Denmark following the 75km trek over grassy hills, through dark forests and along the shoreline.
So get your remote, pack your backpack and tune in for a unique Trekking experience brought straight to your home by the Fjällräven Classic team.