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Data protection statement Fjällräven International AB
§ 1 Information about the collection of personal data

(1) The following information concerns the collection of personal data while using this website. Personal data are all data that can be personally related to you, e.g. name, address, email addresses, user behaviour.   (2) The responsible officer pursuant to Article 4 (7) EU General Data Protection Regulation (GDPR) is Fjällräven International AB. You can contact the Company’s data protection manager at privacy@fjallraven.se or at our postal address Fjällräven International AB, Box 209, SE-891 25 Örnsköldsvik  with the addition “Data protection manager”.   (3) When you contact us by email or using a contact form, the data you give us (your email address, your name and phone number if applicable) is stored by us in order to answer your question. When storage is no longer necessary, we will delete the applicable data or restrict the processing of it if legal retention requirements apply.   (4) If we use contracted service providers for individual functions of our web-based services, or if we wish to use your data for advertising purposes, we will inform you below in detail about the respective processes, naming the defined criteria for storage duration.

§ 2 Your rights

(1) You have the following rights towards us with regard to your personal data: – Right to information, – Right to correction or deletion, – Right to restriction of processing, – Right to refusal of processing, – Right to data portability.   (2) You also have the right to lodge a complaint about our processing of your personal data with a data protection regulatory body.

§ 3 Collection of personal data when you visit our website

(1) If you are only using the website for information and do not register or transmit information to us in any other way, we only collect the personal data which your browser transmits to our server. If you wish to view our website, we collect the following data that are technically necessary for us to display our website to you and guarantee its stability and security (the legal basis is Article 6 (1) sentence 1 lit. f GDPR):   – IP address – Date and time of the enquiry – Time zone difference from Greenwich Mean Time (GMT) – Content of the request (specific page) – Access status / HTTP status code – Quantity of data transferred in each case – The website from which the request comes – Browser – Operating system and its interface – Language and version of the browser software.   (2) In addition to the data mentioned above, cookies are stored on your PC when you use our web-site. Cookies are small text files that are saved on your hard drive in association with the browser you use and through which particular information is transmitted to the location setting the cookie (in this case by us). Cookies cannot run programmes or transmit viruses to your computer. They serve to make the internet presence more user-friendly and effective in general.   (3) Use of cookies and pixels: a) We use cookies on this website to gather statistics about people visiting our website, for commercial purposes and to improve your experience of our website. We may update our information about cookies from time to time. We therefore recommend that you visit this webpage on a regular basis to learn more about how cookies are used on our website.   We use cookies in order to be able to identify you for subsequent visits if you have an account with us. Otherwise, you would have to log in again every time you visit the site.   A cookie is a small file with letters and numbers placed on your local unit when you visit our website. If you have not adjusted your browser settings to not accept cookies, a cookie will be placed on your local unit when you visit our website. There are two types of cookies, which type of cookie is decided by the time the cookie is stored on your local unit. The types of cookies are: Persistent cookies and transient cookies. In addition, cookies from a first party (our domain) is different from cookies from a third party.   Persistent cookies are deleted automatically after a set period, which can vary according to the cookie. You can delete the cookies at any time in the security settings of your browser.   Transient cookies are automatically deleted when you close the browser. These include session cookies in particular. They save a so-called session ID that links different enquiries from your browser to a common session. This means that your computer can be recognised when you return to our website. The session cookies are deleted when you log out or close the browser.   The Flash cookies used are not captured by your browser but by your Flash plug-in. We also use HTML5 storage objects which are stored on your terminal device. These objects save the necessary data independently of the browser you use, and have no automatic expiry date. If you do not wish the Flash cookies to be processed, you must install a corresponding add-on, e.g. “Better Privacy” for Mozilla Firefox (https://addons.mozilla.org/de/firefox/addon/betterprivacy/) or the Adobe Flash Killer cookie for Google Chrome. You can prevent the use of HTML5 storage objects by setting your browser to the private mode. We also recommend that you regularly manually delete your cookies and your browser history.   Cookies from a first party (first party cookies) is placed by the website you are visiting (e.g. cookies placed by our domain to optimize the website usage).   Cookies from a third party (third party cookies) are cookies placed on your computer by another domain than the website you are visiting. If you visit a website and cookie from another domain is placed on your computer, it is a third party cookie.   Our website uses multiple services from third parties, who, from time to time, uses cookies (third party cookies). The purpose of the services is to supply targeted advertising based on your interests, previous purchases and visits to our website. We use these services to evaluate commercial campaigns and to receive visitor and buyer statistics from our website. The data obtained this way is handled in a pseudonymized form, which means that the de-identified information about you is not stored in these cookies and pixels.   Information from third party cookies and pixels may be shared with other companies within the Fenix Outdoor group for analysis and statistical purposes but may also be used to show you advertisements from other companies within the Fenix Outdoor group, which we believe might be of interest to you. For more information about the companies within the Fenix Outdoor group, please visit www.fenixoutdoor.com.   b) Your consent By accepting cookies in your browser and visit our website you consent to our and out service providers’ usage of cookies on our website.   c) Can I withdraw my consent? Yes. If you wish to withdraw your consent you have to remove the cookies stored on your local unit in your browser settings. If you want to prevent cookies from being stored on your local unit, you need to change your browser settings to not accept cookies. Please be advised, if you choose to not accept cookies you may not be able to use all the functions of this website or the website may not function at all.

§ 4 Other functions and offers on our website

(1) As well as the purely informational use of our website, we offer various services that you may use if they interest you. To do so, you must generally provide further personal data, which we use in order to provide the respective service and to which the above-mentioned principles of data processing apply.   (2) We sometimes use external service providers to process your data. They have been carefully selected and commissioned by us, are bound to our instructions and are regularly monitored.   (3) We can also pass your personal data on to third parties if we offer special offer participation, lotteries, contract conclusions or similar services together with partners. You can find more information about this if you enter your personal data or below in the description of the offer.   (4) If our service providers or partners are located in a country outside the European Economic Area (EEA), we will inform you about the consequences of this in the description of the offer.

§ 5 Use of our webshop

(1) If you wish to order in our webshop, it is necessary for the conclusion of the contract that you provide personal data that we require in order to process your order. Mandatory fields for the conclusion of contracts are specially marked; other information is voluntary. We process the data you pro-vide in order to complete your order. For this purpose, we can pass your payment details on to our company bank. The legal basis for this is Article 6 (1) sentence 1 lit. b GDPR.   You can voluntarily set up a customer account through which we can save your data for other, subsequent purchases. When setting up an account under “My account”, the data you provide are revocably stored. You can delete all further data, including your user account, at any time in the customer area.

§ 6 Newsletter

(1) With your consent, you can subscribe to our newsletter, with which we inform you about our current interesting offers about our goods and services.   (2) To register for our newsletter, we use the so-called double-opt-in process. This means that after you register, we send an email to the email address you gave asking for confirmation that you wish to receive the newsletter. If you do not confirm your registration you will not receive our newsletter and we will not store your e-mail address. In addition, we save the IP addresses you used and the times of registration and confirmation. The purpose of the process is to prove your registration and, if necessary, to investigate possible misuse of your personal information.   (3) The only obligatory information for transmission of the newsletter is your email address. After your confirmation, we store your email address for the purpose of sending the newsletter. The legal basis is Article 6 (1) sentence 1 lit. a GDPR.   (4) You can revoke your consent to transmission of the newsletter and unsubscribe to the newsletter at any time. You can revoke it by clicking on the link provided in every newsletter email or by sending a message to the contact point given in the legal notice.   (5) Please note that we evaluate your user behaviour when sending the newsletter. For this evaluation, the emails sent contain so-called web beacons or tracking pixels which display one-pixel image files which are saved on our website. For the evaluations, we link the files named in § 3 and the web beacons with your email address and an individual ID. Using the data obtained, we create a user profile in order to customise the newsletter to your individual interests. To do so, we record when you read our newsletters and which links you click in them, and we draw conclusions about your personal interests from this. We link this data with the actions carried out by you on our website.   You can revoke this tracking at any time by clicking on the special link that is provided in every email or inform us through another communication channel. The information is saved as long as you have subscribed to the newsletter. After logging out, we only save the data for statistical purposes and anonymously. This tracking is also not possible if you have deactivated the display of images as standard in your email programme. In this case, the newsletter will not be shown completely and you may not be able to use all the functions. If you display the images manually, the above-mentioned tracking occurs.

§ 7 Revocation or withdrawal of consent to the processing of your data

(1) If you have agreed to the processing of your data, you can revoke this at any time. After you have pronounced it to us, the revocation influences the permissibility of processing your personal data.   (2) If we base the processing of your personal information on consideration of interests, you can revoke your consent to processing. This is the case, in particular, if processing is not necessary for fulfilment of a contract with you, which is always outlined by us in the subsequent description of the functions. When exercising the right of revocation, we ask you to cite the reasons why we should not process your personal information as we have previously done. In the case of a justified revocation, we will examine the situation and either stop or adjust the data processing or convey to you our protection-worthy and necessary reasons for continuing the processing.   (3) Of course, you can revoke consent to the processing of your personal data for advertising and data analysis purposes at any time. You can inform us of your advertising revocation by sending a message to the contact information given in the legal notice.

§ 8  Web Analytics – Use of Hotjar

We use Hotjar in order to better understand your needs and to optimize this service and experience. Hotjar is a technology service that helps us better understand our users experience (e.g. how much time they spend on which pages, which links they choose to click, what users do and don’t like, etc.) and this enables us to build and maintain our service with user feedback. Hotjar uses cookies and other technologies to collect data on our users’ behavior and their devices (in particular device’s IP address (captured and stored only in anonymized form), device screen size, device type (unique device identifiers), browser information, geographic location (country only), preferred language used to display our website). Hotjar stores this information in a pseudonymized user profile. Neither Hotjar nor we will ever use this information to identify individual users or to match it with further data on an individual user. For further details, please see Hotjar’s privacy policy by clicking on this link:https://www.hotjar.com/legal/policies/privacy


You can opt-out to the creation of a user profile, Hotjar’s storing of data about your usage of our site and Hotjar’s use of tracking cookies on other websites by following this opt-out link: https://www.hotjar.com/legal/compliance/opt-out


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