Our main goal is to inspire and enable more people to get out and enjoy the great outdoors. So, looking out for nature, preserving it and protecting it, is a given. We do this in many ways, including how and where we source our materials, how we produce our clothing and equipment, and, of course, how we run our events.
Since 2010, Fjällräven Classic Sweden (the original Classic event) has been labelled as an Eco Event by Keep Sweden Tidy. In essence, this means the event’s environmental impact is as small as possible. Our aim is for all other Classic events to follow the same principles of sustainability and environmental awareness.
Fjällräven Classic events are also our way of educating, informing and inspiring you and your fellow trekkers. It’s all about sharing ideas for how you can minimise your negative environmental impacts.